Looking for a way to break through the communication barrier between you and your prospects? In today’s digital age, it’s easy for your target market to become saturated with online advertisements and email marketing. It’s time to take a proven approach to reaching your prospects through print materials.

Still not sure if investing in print of materials for your brand is right for you? According to Forbes Magazine, print materials and publications offer your customers and prospects a brand experience that can’t be replicated online. You can achieve a lot through print material campaign for your products and brands. Importance of print media and why your print media publications will make a lasting impact on your target market include the following:

PRINT IS TANGIBLE: Publications, brochures, posters and other types of printed materials are physical items. These items can stay in offices or homes for months or even years after they are received. While many non-physical marketing materials are useful for a single purpose, the benefits of print media extend farther.

PRINT IS CREDIBLE: A feeling of legitimacy comes with print materials. This adds a huge and immeasurable credibility to your brand and products.

PRINT ESTABLISHES YOUR BRAND: Marketers know the significance of having a well recognized brand, and printed publications and other branded materials are an excellent way to establish your brand. It allows you to bring the aesthetic qualities of font, colors, images and texture that help to establish brand recognition.

PRINT HELPS YOU REACH YOUR TARGET MARKET: The design and placement of your company ads in publications, newspapers and magazines can help you reach your target audience, whether it be a niche market or the general public. By leveraging the data of demographics, you are able to strategically place your brand in the right place at the right time, in front of the right audience.

PRINT IS MORE ENGAGING: Websites are often skimmed in as little as 15 seconds per visit. When a customer or prospect reads a printed material, they are more engaged for a longer period of time. On average, a consumer spend 43 minutes reading a magazine.



At IHKL, we help realize your dreams or reaching your target audience using the most effective means at the right time. We are not satisfied until your goals are achieved!