Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. Branding is important because it is what makes a memorable impression on consumers. It is used to distinguishing yourself from the competitors It helps to identify a product and distinguish it from other products and services.
Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand - it can drive new business and increase brand awareness.